Diarra Blue Education Initiative
what we did
Brand Strategy & Positioning
Art Direction
UX Design & Development
Site Analytics Setup
Marketing Strategy
The Challenge
The Diarra Blue Education Initiative is a nonprofit organization helping students interested in becoming doctors of veterinary medicine journey through the social, educational, and professional rigors of earning their ultimate goal of success through scholarships, mentoring, and training.
They engaged Kulur Group as their consulting partner to establish a strategic brand direction, define brand identity, and position themselves in the non-profit space. Equipping the internal team and external supporters with the ability to present The Diarra Blue Education Initiative in a unified manner.
Pronounced “color”, the Kulur group is a diverse-owned agency that exists to partner with brands who aspire to be D.O.P.E–challenging the status-quo to communicate and market bold ideas, through brand management and omni-channel marketing, resulting in significant growth and revenue.
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