Kulur Group Leaders Named Marketers to Watch for 2024 by the AAMA

At Kulur Group, we believe in coloring outside the lines—pushing boundaries and challenging the norm to create bold, innovative marketing strategies. That is why we are excited to celebrate Executive Vice President and Chief Brand Officer Willie Blue and Marketing Advisor Safaniya Stevenson, who have been named by the African American Marketing Association(AAMA) as Marketers to Watch for 2024. This honor highlights the outstanding contributions of these two industry leaders to the marketing landscape.

The African American Marketing Association's annual Marketers to Watch list recognizes individuals who have made significant contributions to the field of marketing, demonstrating innovation, leadership, and a commitment to excellence. 

“Willie and Safaniya are two of the brightest minds that I’ve ever had an opportunity to work with,” said Kulur Group CEO Nicholas Love. “The uniqueness of their thought process and precision in their execution is what sets them apart. When we talk about Dope Thinking being the price of admission at the Kulur Group, they both personify the phrase in every phase. This recognition is well deserved, and I couldn’t be happier for the both of them.”  

Willie Blue: The Creative Force Behind Kulur Group

Willie Blue, a visionary with more than two decades of leading brand strategy and creative execution for some of the largest brands across the B2B and B2C verticals, consistently leads teams to success. His work is marked by a commitment to innovation and a passion for developing creative solutions that challenge the status quo. Willie's leadership has been instrumental in shaping Kulur Group into a dynamic agency known for its D.O.P.E. approach to brand storytelling.

Safaniya Stevenson: Omni-Channel Expert with a Heart for Non-Profits

Safaniya Stevenson has made significant strides in the higher education and non-profit marketing sectors. Known for her omni-channel expertise and ability to develop strategies that resonate across channels, Safaniya's work reflects a deep understanding of the ever-evolving communications and marketing landscape. Safaniya’s deep understanding of integrated marketing ensures every message hits the mark, no matter the channel.

The Momentum Continues

The recognition of Willie Blue and Safaniya Stevenson builds on the momentum that Kulur Group has established recently in 2024 as an emerging leader in the marketing industry. Kulur Group was recently named the agency of record for Ad Astras The Doctor is In series featuring Joel Bervell. They also launched a successful activation at Nola in Kulur which featured a live Dope Thinkers Only Panel that brought leaders across education, tech, and healthcare to discuss the importance of closing the racial wealth gap through an interdisciplinary lens. Kulur Group also introduced a merchandise line featuring its inaugural letterman jacket which is now available at www.dopethinkersonly.com