Episode 1: Who is Kulur Group and What's Behind the Name?

In this episode

Nicholas Love interviews Willie "Tee" Blue and Stephanie Johnson, the founder and Chief Brand Officer, and the Chief Communications and Kulture Officer, respectively, of The Kulur Group. They discuss the origin of the name Kulur and the importance of diversity in agencies. They also explore the intersection of communication and culture within the organization and the significance of building brand ambassadorship. The conversation highlights the value of seeing the world in color and the competitive advantage of diversity. They emphasize the authenticity of diversity and inclusion and the importance of Kulur for the Culture.


Takeaways

  • Diversity is important in agencies to understand different perspectives and create authentic and inclusive narratives.
  • The Kulur Group embodies diversity and aims to challenge brands to support and stand in the gap for the culture.
  • Bridging communication and culture within organizations leads to brand ambassadorship and continuity.
  • Seeing the world in Kulur allows for a competitive advantage in creating impactful and sustainable work.

Chapters

00:00

Introduction and Background

01:02

The Origin of the Name Kulur

03:24

Understanding Different Perspectives

04:09

The Significance of Kulur Group

05:59

The Intersection of Communication and Kulture

06:48

Bridging Communication and Culture

08:19

Building Brand Ambassadorship

09:02

Seeing the World in Kulur

09:53

Diversity and Equity in Kulur  Group

10:56

The Competitive Advantage of Diversity

11:19

The Challenger Brand Positioning

12:48

Authentic Diversity and Inclusion 

14:51

Kulur for the Culture